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What is
SEO? Search engine
optimization (SEO) is the way
to improve the traffic to a
web site from search engines
via "natural" ("organic")
search results. Typically, the
earlier a site appears in the
search results list, the more
visitors it will receive from
the search engine. Most of
firm offer various tools for
SEO and the cost of SEO goes
high with that. But they do
not know what lies in each
segment of the SEO service.
SEO Company offer mainly two
type of SEO On Page SEO and
Off Page SEO.
Most of
SEO Company give Website
Optimization along with Off Page
optimization and also include a
long term Off Page optimization
to improve rankings which add
huge cost to promote any site.
Yes, it helps in ranking but
most of company actually does
not work on pages properly to
see that it should be the best
page then its competitor. As
this require a mind game and
knowledge to see various factors
to do on page Optimization. Most
of SEO expert normally work on
some Meta tags and little bit of
text. But is the relevancy of
the same with entire page, they
do not know.
As per
findings if a on page
optimization is not done
properly, off page optimization
is not going to help much
specially for competitive
keywords. On page Optimization
has more the 70% value for
entire process and if not done
propely then it may be a wasted
effort and money on off page
optimization. For example if you
type a keyword in search engine
you will find many sites in TOP
10 which will have very good
page and back Links with good
PR. But in these TOP website you
may find one site which has poor
back links then the other sites
with low PR and still have place
in TOP 10 or TOP 20. Why? If you
see carefully that page must be
very well done with 100% keyword
relevancy for that particular
keyword.
But how to do
the On page Optimisation to win?
That’s a tricky question as
there is no definite rule for
this and there are many check
points for each page and for
each keyword.
You must choose Keyword for any
page carefully
You must use proper text for
meta tags.
Use H1, H2 tags
Try to fix the best possible way
to fix keyword relevancy.
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